April 6


Small Business Owners parading as Surface-Dwellers

Master Business Coaching by Brilliant Breakthroughs, Inc. Surface-Dwellers illustrated by a alligator rising from the water.
Are you one of the Surface-Dwellers who is struggling to have a profitable and successful business?

Small Business Owners parading
as Surface-Dwellers

Surface-Dwellers offers us a very distinct and almost fairy-tale visual of creatures who are wanders. These wanders tend to have a smaller physical frame. One might even call them “small”.

Usually Surface-Dwellers aren’t too industrious. Lacking clarity and commitment, they tend to go where the winds take them. They aren’t interested in diving deep into anything so they don’t establish deep roots to support them.

Too often Small Business Owners (SBOs) are Surface-Dwellers! They aren’t willing to commit to developing and doing what is necessary to build a home (business) to support their existence. Their chosen behavior minimizes the potential opportunity to serve their Marketplace, their capabilities, and their Business Performance. You can change this if you’re realizing you’re behaving as a Surface-Dweller for your own business.

Small Business Owners, are you a Surface-Dweller?

This past week, I sat with a SBO who has been in business for a couple of years. He’s done somethings very well.

His marketplace loves him; however he isn’t making any money to support his family.

Why? He’s focusing on the smaller magnets to attract customers, BUT he doesn’t have what they need next. FYI: The next steps are where the money is!

He’s spending all his time attracting customers to him and not developing a deeper relationship with them to give them what they need to continue their improvement process (with him).

Essentially, he’s doing all the work and inadvertently setting them up to leave him to go find their teacher or Life Coach for the next steps. Ready for this? He is capable of serving them through those next steps. He just doesn’t want to start drilling down how he can serve.

Silly isn’t it? He doesn’t want to feed his customers what they really want to eat! He’d rather offer them appetizers instead of a main entree to satisfy their hunger.

Is this you? Are you just scratching the surface for YOUR Customers’s needs and allowing someone else to serve them an entree?

If so, you’re doing a ton of work and not capitalizing on it. Yep, working hard – not smart! But it doesn’t have to be this way.

So why does he prefer being one of the Surface-Dwellers?

He doesn’t want to specialize when he has so much to offer! Sound familiar?

This thought isn’t unfamiliar to me at all. I thought this was a better approach for a while too! I was killing myself in business because I didn’t know my direction and was scared that I’d be “locked into only one thing”. Guess what happened?

Once I declared what I was doing, people started coming out and engaging with me. And all those other great qualities/capabilities I have – I still offer them up when I’m working with clients. They call it “Maggie Magic” and I tell them, “All that awesome if free of charge to my clients!”

It’s fun, but I didn’t start having fun until I stopped being part of the Surface-Dwellers gang.

Ready for this? If you leave the gang, you’ll start owning YOUR Marketplace and become profitable. Additionally, you begin to fulfill YOUR Vision, which is why you started YOUR Business in the first place.

Surface-Dwellers, I urge you to break the chains of self-bondage and step into your destiny today!

If you need help with this Small Business Power Move or other business performance frustrations, just contact Maggie for a 30 minute conversation – either with a call or this link to discuss the gap between where you’re at and where you’d like YOUR Business to be Performing. Don’t worry, it’s not a sales conversation –  don’t bring your credit card because it won’t be accepted!

Please feel free to share your thoughts regarding how you can release yourself from the Surface-Dwellers Gang in the comment section.


Brilliant Breakthrough, Inc. provides Small Business Coaching & Consulting
to Simplify Strategies & Align Actions
to Further YOUR Profitability, Peace, & Potential
Call Maggie (262) 716.7750 for YOUR No-cost Consultation

Blessings of Success to YOU ~
Maggie Mongan, Brilliant CEO & Strategist
Brilliant Breakthroughs, Inc.

Direct Dial: 262-716-7750

LinkedIn: MaggieMongan

p.s.: If you’re in the Milwaukee area on the last Friday of the month, join us at Wisconsin Business Owners Lunch and Learn to learn about and practice client engagement with other Business Owners!

Copyright: This article is copyrighted by Brilliant Breakthroughs, Inc. The internet is about sharing. Please share this post in its entirety with full attribution to www.BrilliantBreakthroughs.com. Thank you.


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