February 15


Purpose and Passion – for it is why we and our business exists

Purpose and Passion illustrated by a 8 ft. snow sculpture of a man and women ice skating as one. Looking back and extending their arms from the direction they just came from.
Purpose and Passion help Business Owners skate to success!

Purpose and Passion: for it is why we exist

Purpose and Passion – what’s yours?
Are you and your business purposeful?
Do you know the impact your purpose holds?

Purpose and passion drive us. For some, it is more passion. For others, it is more purpose. The two naturally go hand in hand. Lately, it seems there are a great deal of people inquiring about their purpose and passion in life. This is great! This means many of us are moving beyond ourselves and are ready to serve humanity with intent. Purpose and Passion support our Business Success.

As you know I enjoy movies, and even though this isn’t a Business Movie Review, I’d like to share a movie to help us really understand that purpose and passion IS why our businesses exist! You don’t need to be familiar with the movie at all to understand it’s message. The movie quote comes from “The Matrix Reload” (2003):

Agent Smith: “But, as you well know, appearances can be deceiving, which brings me back to the reason why we’re here. We’re not here because we’re free. We’re here because we’re not free. There is no escaping reason; no denying purpose. Because as we both know, without purpose, we would not exist.”
[Several Agent Smith Clones walk in]
Clone 1: “It is purpose that created us.”
Clone 2: Purpose that connects us.
Clone 3: “Purpose that pulls us.”
Clone 4: “That guides us.”
Clone 5: “That drives us.”
Clone 6: “It is purpose that defines us.”
Clone 7: “Purpose that binds us.”
~Courtesy of www.imdb.com

I love this… Without purpose, we would not exist. Wow, now that’s powerful!

Identifying if your business is
purpose-driven and passion-driven?

Your business purpose is the reason you open the doors in the morning. It is the issue you want resolved for other people or businesses. It’s very basic and typically a one-liner. There is nothing too fancy about it – just saying why you created YOUR Business. YET, this little one-liner can open the door to everyone who is in your target market. There’s a big marketplace out there. Your business’s one-liner of purpose will speak to your ideal customer!  Isn’t this cool?

Your business’s purpose and passion is what
connects you to your ideal customer

Doubt me? Reread what Agent Smith Clones 1-7 say. This is true! This is what connects you to your ideal customers… your purpose! It holds all the glue for your ideal customers to connect with you. They have a need and you hold a solution. Your purpose helps others fulfill their purpose. Purpose and passion can connect, pull, guide, drive, define, and bind you and your customers with minimal effort – of course that’s once you let them know you exist! Isn’t this awesome?

Are you and your business purposeful?

This may seem like a Captain Obvious moment here… but are you? So often entrepreneurs take their passion and create a business of it (or create this as a vocation, which can be a thriving business). Sometimes this is good and other times it will just suck the living joy right out of the passion.

Typically, when people find their purpose and passion they see it as an opportunity to serve humanity. They offer solutions to others. There is a deep-seated drive for helping others get this relief. This is when entrepreneurs are most successful. Why? They and their business know how to direct their purpose and passion! Do you?

Stepping into your vocation or professional purpose may not always be easy. It’s a different journey for each of us 🙂 Take some time this week to contemplate YOUR Vocation. If you want a tickler when I introduced the topic: Click here to learn about YOUR Purpose and How it can guide you.

Your Coach wants to know: Do you know YOUR Purpose and Passion? If so, please share in the comment section. This way we can reach out to you when we need your assistance!


Start-UP, Clean-UP, or Step-UP YOUR Business Today!
Unique Customized Business Coaching to Help You:
Call Maggie (262) 716.7750 for YOUR No-cost Consultation

Blessings of Success to YOU ~
Maggie Mongan, Master Business Coach
Brilliant Breakthroughs, Inc.

Direct Dial: 262-716-7750

LinkedIn: MaggieMongan

p.s. Purpose and passion serve Business Owners well if they know how to identify and utilize them.

Copyright: This article is copyrighted by Brilliant Breakthroughs, Inc. Republishing in its entirety is not permitted. The internet is about sharing. Please share up to 200 words with full attribution to Brilliant Breakthroughs, Inc. at www.BrilliantBreakthroughs.com.


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  1. Okay, I love that my business’ purpose is a one-liner….I’d love to see example from others. My purpose is to provide divine guidance to awakening beings.

    B Cahoon
    Illuminated Engagements Centre

    1. You wanted another one-liner, here you go! I help people rescue their careers/business/organization so the can advance and perform optimally. ~Maggie Mongan, Business Rescue Coach of Brilliant Breakthroughs, Inc.

  2. Thank you Maggie for always reminding us that Purpose is Life no matter what our business; and that our business needs purpose in order to have life.

  3. My passion is to make you “Stand Out” from the crowd in the marketplace & Attract your Perfect Customers! The Visual Elements of your Brand are the first things people see. And if it’s not a “Stand Out” Visual Impression, one click, and you’re gone!

    Impress With Your Authentic Visual Brand and Attract your Perfect Customers!

    Stacy Kaat Photographer

    1. Cool Stacy- you’re right the visual is most noticeable and helps us brand our businesses more than we realize! Authentic Visual Branding is a great concept that many Business Owners need to be implementing as part of their Marketing Strategy. Thanks for the share 🙂

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