Are you hiding from customers who need your help?
Do you know how to stop hiding so you can show up and serve?
How can you make sure you aren’t hiding from customers?
Stop Hiding! Get out from behind your closed door, messaging from your favorite social media platform, or from behind your steering wheel. Instead of creating barriers between you and your customers, BE with them. This significantly supports YOUR Business Success!
By spending 20 minutes, or even an hour talking directly to them, you will learn so much more than you ever could have imagined. This statement doesn’t change whether you’re a Plant Manager in manufacturing, or a Small Business Owner (SBO) of an online business.
Even if you clients are global, conduct Skype.com or Zoom.us video conferences. Simply make the connection by letting them see your face!
When you meet with YOUR Customers – when you stop hiding from them all the different ways we can, YOUR Business Performance will improve.
Why? You begin to remember that all YOUR Customers are people. You will begin to realize you want to serve more people resolve their issues. It rekindles the flame of YOUR Business Purpose and maybe even helps you re-engage with YOUR Business Vision.
This is powerful stuff for SBOs! So powerful that I chose to update this post from when it originally published in Sept 2014. Are you curious what happened for me to make this relevant for you today?
Yesterday I sat with a man who is brilliant. He has is a doctor and has fascinating modalities to deliver to his customers to help them perform optimally. Yet, he told me he didn’t have a thriving practice.
As we discussed we learned he was spending all his time strengthening his expertise even more and was out of balance as a SBO. Indeed he was an expert at his craft, but not at all regarding Business Ownership.
Quickly we identified he needed to learn how to market his services. He realized he needed to stop hiding from his customers, which he really wanted to serve. He simply didn’t understand the depth of detriment to his business from his hiding behavior.
When he did, he jolted in his chair! He said, “You’re right, I’m hiding. I can stop hiding and do what you said. Wow, I didn’t know it could be this simple to do and that I could do it myself. I thought I had to hire a marketer to do this.”
Whether intentionally or not, as Small Business Owners we hide from our customers. We can get immersed in a project or a cycle of not be-ing with customers. It happens.
But what do you do when you realize you’re not with YOUR Customers? Stop hiding from them! If you aren’t with them, that gives room for some one else to be with them. You don’t want to leave that much room for others to begin courting YOUR Customers!
The below article regarding how we’re “Hiding from Customers” is a great wisdom-sharing for Small Business Owners. I share this article with you because there’s genius to his point. This is gold to a SBO. It is one that I’m sure most of us can relate to; however, we shouldn’t at all! More importantly, Business Leaders of all levels should be working to assure this isn’t happening to customers. Every employee is responsible for the customer’s experience. No exceptions to this rule!
When I read this article, I was shocked! I had no idea such shenanigans were occurring. Nor did I realize the scale of companies hiding from customers behind false names, automation, and crummy processes. It’s just poor form to be hiding from customers! Especially in today’s transparent world, why on earth would anyone think the could get away with this?
Regardless of your business, people will always need assistance or have something which needs resolve.
Wouldn’t it make sense to have a human assist your customer with a caring tone and resolution in one interaction? If that happened to you when you needed assistance, would you feel valued?
Ah, there it is… the customer is YOUR Customer because they purchased something from you. Don’t you think you should tend to them? After all, it’s always more efficient to keep a current customer than to create a new one. It just doesn’t make sense to me why businesses are hiding from their customers!
Presenting: Michael Hess, whose post is housed on the CBS News website gets it right. I always appreciate Hess’s writings. He shares with you exactly what some of the great guidelines are for customer service. Take time to read this. Make sure you have your business strategy in place to assure you aren’t creating an ineffective customer service experience for your customers!
There are some great and simple points to this article. Which one or two is something that will never happen in your business? Feel free to make a comment that or how you’ll stop hiding from YOUR Customer.
THANKS FOR ALLOWING ME TO HELP YOU IMPROVE YOUR BUSINESS!
Brilliant Breakthrough, Inc. provides Small Business Coaching & Consulting
to Simplify Strategies & Align Actions
to Further YOUR Profitability, Peace, & Potential
Call Maggie (262) 716.7750 for YOUR No-cost Consultation
p.s.: When you stop hiding from YOUR Customers, your revenue increases.
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