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Tag Archives: Marketing Success

Business Coaching by Brilliant Breakthroughs, Inc. Topic: Differentiation illustrated by 2 different colored shoes.

Differentiation is what makes your customers happy

Differentiation is what makes your customers happy Differentiation is a fancy word for unique. If your business offers something unique, it will attraction attention. Hopefully it will attract the attention of Your Ideal Customers and fortify Your Business’s Success! When you design YOUR Business’s Success, most likely you will design it differently than your competitors. […]

Small Business Coaching by Brilliant Breakthroughs, Inc. Topic: Defining Purpose illustrated with old card used as a flower bed.

Defining purpose keeps your business on track

Defining purpose keeps your business on track Defining purpose is the key for understanding what you have created as a business or brand. The clarity provided by defining your purpose helps you position your marketing message to powerfully attract the right customers. Last, it assists customers to understand what you offer and how it can serve […]

Small Business Coaching by Brilliant Breakthroughs, Inc. Topic: Turning Down Opportunities illustrated by a white water rafter accepting challenges.

Turning down opportunities

Turning down opportunities – should you? Are you turning down opportunities that could put your business on the fast track? Often, Small Business Owners don’t understand the power of saying “Yes!” to gain more visibility. Even though your “Yes!” may stretch you, YOUR Business will be glad you did it! What is your first response […]

Small Business Coaching by Brilliant Breakthroughs, Inc. Instead of Scattering power, practice hammering. Women nailing with a hammer.

Are you scattering your powers?

Are you scattering your powers? PT Barnum wrote a cautionary insight about the downfalls of “scattering your powers”. Today we might say it is best to be focused, committed, or dedicated to one thing instead of many.  PT Barnum wrote The Art of Money Getting in 1880. It isn’t a long read, but it is one […]

Small Business Coaching by Brilliant Breakthroughs, Inc. Marketing Message illustrated by purple crocus flowers pushing through snow.

What’s your marketing message saying?

What’s your marketing message saying? Maybe the better question is what isn’t your marketing message saying to YOUR Ideal Customers? Hit pause and think about both questions for minute or two. The reason why I ask you this is… in the past week I had appointments with 3 different Small Business Owners (SBOs) who have […]

Small Business Coaching by Brilliant Breakthroughs, Inc. Creatively connecting with your customers i;;ustrated by a group of painters in a painting class.

Connecting with your customers in creative ways

  Connecting with YOUR Customers in a way that matters to them is all that matters! Connecting with your customers in creative ways improves your revenue and customer loyalty Connecting with your customers in a way they appreciate matters more than how you’d like to connect with them. Yes, how you connect with YOUR Ideal […]

Small Business Coaching by Brilliant Breakthroughs, Inc. illustrating Turn 2018 into a game-changing year of business with image of scrabble tiles spelling GAME CHANGER.

Turn 2018 into a game-changing year for business

Turn 2018 into a game-changing year for business Turn 2018 into a game-changing year for your small business! Small Business Owners (SBOs), this doesn’t have to be difficult. Matter in fact, I suspect most of you reading this already know what you can sell to accomplish this. Developing a good product or service (offering) and […]

Small Business Coaching by Brilliant Breakthroughs, Inc. TOMA illustrated by young women with a green halo around her head.

5-step TOMA Process Revealed for Small Business

5-step TOMA Process REVEALED  for Small Business TOMA – what is it? TOMA is an acronym for Top of Mind Awareness. What does that mean? Top of Mind Awareness is about how memorable your branding is in the mind of YOUR Ideal Customer. This directly impacts YOUR Business’s Bottom Line. Most successful businesses have a […]

Small Business Coaching by Brilliant Breakthroughs Inc. Top of Mind Awareness Matters illustrated by 2 profiles of people with arrows pointing to the top of their minds and other distraction in the background.

Mastering Top of Mind Awareness Matters for Small Businesses

Mastering Top of Mind Awareness Matters for Small Businesses Top of Mind Awareness matters if you run a Small Business. You’re always on the quest for new business. Right? Have you ever thought about how you can optimize YOUR Top of Mind Awareness (TOMA) to soften all the exhausting hustling you’ve been doing?  If you’re […]

Small Business Coaching by Brilliant Breakthroughs, Inc. Business Allies illustrated by name badge and work book for Influencer's Intensive.

Business Allies Help Your Small Business’s Reach

Business Allies Help Your Small Business’s Reach Do you wish you could get in front of more people? Are you feeling alone in your business adventures? Interested in building long lasting relationships? Business Allies can help YOUR Small Business grow beyond your current reach. Aren’t you looking for new customers? Sure you are. Developing relationships […]