Small Business Owners mistake their business because they think power and finesse of teamwork isn’t applicable to them. Wrong! This misunderstanding can bring a small business to close its doors if this isn’t rectified once it’s identified! Yet cultivating teams can supply powerful results for YOUR Business’s Growth.
The importance of mastering this one activity can bring a mediocre business concept to the spotlight – it’s sheer magic when it occurs at a grand scale. Conversely, an exceptional business concept can whither on the vines because the right relationships weren’t cultivated.
What’s the definition of cultivated? I thought it be neat to work with the verb as if it were accomplished 🙂 According to dictionary.com it’s “to promote or improve the growth of (a plant, crop, etc.) by labor and attention”. Now, let’s apply this to YOUR Business’s Growth. Cultivating relationships is to grow (nurture) them through labor and attention (right words and right actions).
Have you ever met someone who is awesome? The two of you seem to click and they say they will call or connect with you on social?
Sure you have. Have you been this person? And… then they don’t? Have you been this person?
The person or people who aren’t following up are the ones who are not cultivating relationships. Who is cultivating relationships? Those who are actively laboring and giving it attention. This works for all business relationships.
Now, let’s move on to how cultivating teams improves YOUR Business Growth and Performance. Regardless of what you think, solopreneurs don’t do everything themselves. Business activities are not conducted in a vacuum.
Every business requires teamwork. Small Business Owners (SBOs) cannot grow their business without teamwork. The following are the key relationships all businesses must cultivate.
~The above is an excerpt from Chapter 1 of Brilliant Breakthroughs for the Small Business Owner (Vol. 1).
We started this series with the blogpost: People, not money, makes the world go around
Do you have an internal team (staff), an external team (outsourcing partners), or a combination of the two?
STAFF: Many SBOs understand having a staff. What they don’t understand is that your staff is craving more direction and input from you. They want to do a great job and make you happy. Your staff needs you to share your vision, ask them questions, and allow them to share their wisdom as to how you can achieve your visions and goals. They want you to communicate more with them.
OUTSOURCING: Many SBOs think that external outsourcing partners (website master, bookkeeper, social media manager, etc) don’t need much direction because they are the expert. They are experts – or you shouldn’t be engaging with them. Yet, even experts need to understand your vision and objectives to achieve success. If the two of you have conversations, your mutual work will be outstanding!
Did you notice that I really didn’t change what you need to do to cultivate your team relationships? That’s right, the work is the same. If anything, external teammates need more input and conversation from you because they aren’t continuously being influenced by you in shorter conversations throughout the day.
Practical relationship building: Get personable, but not to point of creepy. Take time to swiftly learn about what matters to one another: birthdays, vacations, anniversaries, hobbies, etc. The productive small talk to cultivate relationship is fundamental to building a solid relationship.
When SBOs truly understand that it is people that makes the world go around (AKA: YOUR Business) and act upon it as we just discussed, you’ll be taking good care of YOUR Business’s Performance and Growth.
Best advice ever: As my favorite teacher from Graduate School repeatedly stated the secret to leadership and business success was: “Communicate, communicate, communicate. Communicate until you are blue in the face and then communicate again!” I completely agree with him! Thanks Clive Extence.
Remember: Do yourself a favor and make sure you’re not assuming they will figure it out. You are the one responsible for everything related to YOUR Business.
The next blogpost will discuss cultivating relationship with YOUR Customer.
Do you communicate with your team? What can you do to be cultivating teams better than you are now? Feel free to share your plans here in the comment section.
p.s.: Create brilliant outcomes through making better decisions in real-time.
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