Aren’t always satisfaction guaranteed
Do you take YOUR returning customers for granted?
Do you know why you have returning customers?
Are you treating them as if they are new customers?
Returning Customers are great for business! Yet, most businesses don’t treat Returning Customers as well as first time customers. Do you? The cardinals have returned to our backyard. This has me thinking of customers returning to our business…
Business Success depends upon YOUR Business’s Performance. Ultimately this drills down to sales. Sales are how customers reward you for providing them a great offering.
“Nothing happens until someone sells something.”
~commonly attributed to Thomas J Watson or Peter F Drucker
This business axiom is eloquent! Sales is the lifeblood of business. Thus, customers and everything they experience should be a priority to all business. This may be even more true for small business.
Do you take YOUR Returning Customers for granted?
Review the past two years. Notice YOUR Returning Customers. Review if you still pull out the red carpet for them as if they are new customers. Do you?
Familiarity often leads to being more relaxed with people. Customers are people, but they aren’t just people. They are YOUR Revenue Supporters. Returning Customers are considered “easy money”. This concepts emphasizes how they are already familiar with you and your offerings. Typically there isn’t the “sales dance” awkwardness with Returning Customers.
Do you know why you have Returning Customers?
Why do customers return to you? Is it they like you and your staff? Do they like YOUR Offering? Is YOUR Customer Experience appealing to them? Do they appreciate YOUR Price-points? Is YOUR Business established in a great location?
Understanding why certain customers return to you is important. It’s clues to what you are doing well. Once you identify it, repeat it or amplify it. This new awareness will boost YOUR Revenue. It’s simple: Give YOUR Customer what they want!
Are you treating Returning Customers as if they’re golden?
If not, now’s they time to make this change. Treat YOUR Returning Customers just as well as new customers. Why? Returning Customers are YOUR Business’s external marketing team. This team can do great good by sharing how awesome YOUR Business is. They can also do a great deal of harm if they’re dissatisfied. Do you want to take this risk?
Some people people say “It’s important to treat ongoing customers like royalty.” I disagree! I believe all customers should be treated extremely well. Additionally, if you have a repeat customer, you relationship with them tends to become more personal. This isn’t typical with new customers. I believe this is the difference between the new and customers who continue to honor you with their presence and purchasing power.
BRILLIANT BREAKTHROUGHS ACTION ITEMS:
1. Review YOUR Return Customers. What patterns do you notice? Make changes to support what will best support YOUR Business.
2. Click on the Improve Sales category on the right side bar of our website. There are plenty of sales posts to help you uplift YOUR Sales.
3. Make these changes now. It still may impact your 4th Quarter Success. It will definitely start the new year out strong.
Please feel free to comment or ask questions on anything you’d like.
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p.s. We are under 50 days to wrap up this year’s business in a pretty little bow by boosting your sales.