Product Differentiation Wins
Small Business Sales
Product Differentiation wins sales for any business. Furthermore, it can put a small business on the map!
Does YOUR Small Business have enough product differentiation to close sales for you?
Is YOUR Product Differentiation strong enough to improve YOUR Business Performance?
I’ve been contending with this exact situation the past few weeks.
I was just looking at the cover design for my new book that’s releasing in November.
It’s exciting to be at the cover design stage of this product. The product (book) is solid and different.
The book’s cover has a special assignment: to be alluring and intriguing enough to attract Small Business Owners’ attention.
This was a greater challenge than initially perceived. Why? Small Business Owners is a varied population.
CAUTION: As the product’s creator you always want something that’s appealing to yourself. Usually this isn’t the best attraction approach for YOUR Marketplace.
Product Differentiation to the Rescue!
It was a challenge to create a cover design. Striking the balance between being different enough to attract attention, but not too different and unappealing to potential customers.
Differentiation is what defines a business or product/service as unique.
Have you ever had what I call the Product Differentiation Rub?
The Product Differentiation Rub is just as I described. You don’t want to be too different. If so, your product isn’t relevant.
Too distant from the mainstream creates a wide gap in the customers’ minds. When the gap is too wide it’s deemed risky. Risk equates to a non-purchasing action.
Conversely, you are unnoticeable if your product look likes everyone else in the marketplace. Being a bland vanilla flavor isn’t the best approach. It won’t get enough attention to prompt customers to a purchasing action.
Product Differentiation is a fine balancing act.
One of my favorite differentiation examples is the movie “The Hundred Foot Journey“. Click the link to read the Business Movie Review (posted June 2016).
There’s many great business ownership lessons in this eye-opening movie. One of the business strategies from the movie I wrote about is differentiation.
As a specialist in small business coaching, I’ve learned that very few small businesses have direct competition.
Do you have direct competition or is it perceived as direct competition?
Most likely you don’t have the direct competition you perceive.
Why? Small Business Owner infuses their product, service, or customer experience with what they believe is best. Are you sharing the uniqueness of your offering or business? Don’t allow anyone to hold you back from delivering your unique vision.
“Vive la difference” is a French phrase meaning “long live the difference”. Have fun finding a balanced difference for you and Your Products/Services!
Please feel free to comment or ask a question you’d like me to answer to support YOUR Small Business Success.
THANKS FOR ALLOWING ME TO HELP YOU IMPROVE YOUR BUSINESS!
Brilliant Breakthrough, Inc. provides Small Business Coaching & Strategy
to Simplify Strategies & Align Actions
to Further YOUR Profitability, Peace, & Potential
Call Maggie (262) 716.7750 for YOUR No-cost Consultation
p.s.: If you’re in the Milwaukee area on the last Friday of the month, join us at Wisconsin Business Owners Lunch and Learn. You’ll develop great relationships and grow your business.
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