Passion inspires. Yet no matter how awesome it is, it may not validate becoming a business. What?
Doesn’t passion fuel a business? Sure it does, but not all things you are passionate about should become YOUR Business.
Let me introduce my brother, Mike Austin. Mike is a talented artist and gifted carpenter. He isn’t so shabby in any of the skilled trades and is an outdoor man too.
Back to the creative… Mike can create or design an abstract something, select the medium, and actualize it. So far, this sounds just like most Small Business Owners (SBOs) explaining how they create. Doesn’t it?
One of Mike’s gifts is as a snow and ice sculpture. He lives in Wisconsin which works well for this a winter activity; yet the creative development and sponsor procurement are an ongoing process.
For years my husband I make it a point to get to one or two of Mike’s events each sculpting season. Why? He’s good – really good. Good enough to win many top prizes. That’s good. If this were a business, we’d say he owns his marketplace.
Yet when you speak with him, Mike shares that even though winning the top prize is great, it’s winning the “People Choice” award that inspires him the most. Why? People appreciate his product or how he serves them.
Doesn’t this sound a lot like how successful SBOs speak when they talk about creating something that makes their customers happy or successful? Sure it does!
Yet, his passion wouldn’t make a great small business. It doesn’t matter how good he is!
Did he and his team (Up to Snow Good) win the 2018 US National Snow Sculpting 1st place Championship? Yes. Did they win 1st place People Choice award? Yes, they did.
Should Mike convert his hobby or passion into a business? No. Even though his passion inspires him? No, it is not appropriate. Even if the gig wasn’t seasonal, it’s still not wise.
*REMEMBER: When selecting a business idea, it is far better to have a profitable hobby versus a struggling business.
Congratulations Up to Snow Good for earning the 2018 US National Snow Sculpting Championship and the People’s Choice Award. Your dedication to excellence is noticed by all!
Please feel free to share a question or insights in the comments section. What passion inspires you the most? Is it valid as a business idea?
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p.s.: Improving business profit doesn’t have to be difficult, start by learning how to balance your passion for greater success!
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