Do you know that your prospects are holding all your revenue in the bank account?
Do you know that your prospects are interested in rewarding you for good service?
Are you willing to learn from your prospects to serve them more effectively?
YOUR PROSPECTS HOLD ALL YOUR REVENUE IN THEIR BANK ACCOUNT
What? Yes, this is true. Sure, we all know this! Yet, some how we tend to forget this when we get caught up living through our “To-Do” List. All businesses are the same in many regards, even if you are a solo-entrepreneur or hobbyist. All businesses need to have a healthy revenue stream. I just heard a friend say, “The money flow must have more coming in than going out”. He spoke a great truth.
YOUR PROSPECTS ARE INTERESTED IN REWARDING YOU FOR OUTSTANDING SERVICE
Again, this is true. Aren’t you doing the same with your funds? Rewards for good service is a “sale”. Good service could imply a service or product. We all pay for what our preferred consumption is at any time. Do we part with our funds like a fool? Absolutely not! More often we conduct some research to determine who will be rewarded by our hard earned money. The same is true with our prospectus.
BIG QUESTION: If you know people are waiting to give you money, what are you doing to earn it? Yep, it’s this simple!
Let’s look in the mirror: What are you doing to clearly understand what your prospects and customer needs are? Are you asking them regularly? Are you surveying them? Are you deeply listening to what they are, and aren’t, saying? Do you know how to ask laser-focused questions to reveal the answers you need to serve them best?
YOUR PROSPECTS & CUSTOMERS CAN TEACH YOU HOW TO SERVE THEM EFFECTIVELY
Over the years I have been shaking things up on the business side – especially leadership and business performance. One of my favorite words is “Debunking” and I use it often. However, there is a more “PC” work for debunking and it is disruptive. Many great leaders have been disruptive within their expertise, Steve Jobs and Nikola Tesla are two that come to mind quickly.
Being disruptive requires you to try and share new ideas and behave in a different manner than the norm. A couple of years ago I heard the phrase “thought leader”. I always wondered what makes one a thought leader. Well, after I bought the book, “Ready to become a Thought Leader” by Denise Brosseau, I understood that I am one. So what do you think I did when I was looking for a new Web Master to help me co-create my website both short-term and long-term? I learned if my Web guru was willing to read a book to learn how to develop what I need. He said “yes” and is. He is learning what is most important to me and will be better suited to serve and “keep me happy” as a customer.
I ran across this great short article, “The 6 things you should know about every prospectus” by Geoffrey James of CBSNews Moneywatch. I ask you to go there are read this quick article because it is essentially a shorter version of the best sales training I ever learned!
There are only 6 points to this extremely powerful article. I encourage you to read each. I strongly suggest you print it out and utilize it! Yes, it’s that good! Don’t be like the other guys – just do it.
REMEMBER: The most important relationship you have is with your prospects and customers – without them, there is no business.
Please feel free to comment on any of the 6 essential keys from the article or anything I shared!
THANKS FOR ALLOWING ME TO HELP YOU IMPROVE YOUR BUSINESS!
If you want to discuss this strategy or something you need assistance with,
please call Maggie (262) 716.7750 for YOUR No-cost Consultation.
p. s. Congrats to Keith Klein of On Your Mark, LLC for celebrating 26 years of serving your prospects and customers effectively and being rewarded by their contracts and referrals! You Rock too!