Mastering your Inbound Marketing is one of the quickest ways to improve YOUR Business’s Performance. Today’s blogging guest, is Kelly E. Andrew, founder of Filament Communication. Her mission, to help independent businesses grow, inspired her to hone her internet marketing skills and build a passionate, growth-minded team of marketers.
Kelly E. Andrew, is one the members of the Brilliant Breakthroughs for the Small Business Owner #1 Bestselling Book Series Author Team. On November 14, 2018 a group of 8 Brilliant Practicing ExpertsTM lead by Maggie, will be releasing their book to coincide with National Entrepreneurs Month. It is written specifically for Small Business Owners, by Small Business Owners, to help you learn how to win BIG at small business in the 21st century!
Want to learn more about how to get your hands on the book: Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, and Finding Peace in Your Business, AND our app for the book to get direct access to our authors, AND our podcast? When you go to: BrilliantBizBook.com you’ll get 100 Tips for Small Business Owners Success Report to start working into your business until the book comes out!
To give you a glimpse of a couple different chapters, I invited our co-authors to write a short guest blog to learn about why their chapter topic is important to YOUR Business Success.
In Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, and Finding Peace in Your Business (Vol. 2), I make the case for Inbound Marketing. I believe that there are three compelling reasons why small business owners should be exploring this marketing strategy. While it can be a significant investment of time and resources, it will position you for massive future success.
Long gone are the days when you could depend on a great location and storefront to sell for you. It’s also unrealistic to think that traditional advertising methods will have the same impact as they did back in the day.
21st Century consumers are online. They’re researching, comparing, and often completely bypassing salespeople in their buying process. They demand access to information about you and your products or services 24/7. And, if they can’t find what they’re looking for, they’ll move on and give their business to someone else, who DID give them what they wanted!
Inbound marketing relies heavily on the new “Platinum Rule.” Treat your customers and leads exactly how THEY want to be treated. This means meeting them where they are – online.
If your business is here for the long-haul, it’s time to get serious about Inbound marketing. Just like your personal reputation, your online reputation takes time to build. Want to show up at the top of the Google searches? The Google algorithm will need time to vet you, and will want consistent feedback from all over the internet to believe that you belong there.
Your Inbound Marketing efforts are cumulative. First, you’ll use key tactics to get in front of your target audience. Then, you’ll use content to help strengthen your sales process. Finally, you’ll see results that include more people in your sales funnel, because you’ve built trust with your current customers, and the search algorithms.
True entrepreneurs are building businesses that they’re able to step away from – they run themselves. Along with that goal, comes the potential for selling. Many business owners are surprised to find out the process behind a business valuation. One of the key factors in the calculation is the evaluator’s confidence in your future cash flow. Inbound marketing will not only help you build a sustainable sales pipeline, but it will help you prove it. The beauty of Inbound is that it is 100% measurable, and can be counted on as a key performance indicator.
If these three reasons haven’t convinced you to explore Inbound, read my chapter in Brilliant Breakthroughs for the Small Business Owner (Vol. 2). In it, I go into more detail about the methodology, and give you simple guides to tactics, key metrics to measure, practical application, and even a few cautions. First, you’ll gain an understanding of Inbound. Then, I’ll give you some ideas to show you how to implement it in your business.
SMALL BUSINESS SUCCESS NOTE: Want to purchase the #1 Amazon Small Business Bestselling Book: Brilliant Breakthroughs for the Small Business Owner – Vol. 2? Click here: getbook.at/BrilliantBizBook2. Thank you readers for helping us become a #1 Amazon Bestselling Small Business Book Series!
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p.s.: Inbound Marketing is the 21st Century Strategy to build strong and referring relationships with your customers and prospects. Don’t minimize the power of this to support YOUR Business Success!
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