Attention Gained through Uncommon Paths-
Gains you Increased Visibility and Profits
“When you do the common things in life, in an uncommon way,
you will command the attention of the world.”
~George Washington Carver
G.W. Carver’s quote encourages us to march to the beat of our own drum. To allow the spark of our brilliant genius to brightly shine. Confirming shining brilliantly gains attention. It is a phenomenal quote as a reminder for business owners and leaders to do a self quality control check. Why? To assure we are staying authentic to our vision and honoring the creative genius within each of us. Over time, all this attention leads to more business and sales.
Attention through Differentiation
Differentiation assists businesses in creating a greater marketplace for their offerings. When businesses differentiate, they separate themselves from their competition. This is good! Differentiation, or the uncommon path, intrigues people. Intrigue engages people and moves them toward becoming a customer. Thus, a fresh perspective to the norm creates a buzz. Buzz increases visibility, which ultimately generates greater profits.
BRILLIANT BREAKTHROUGHS BIG TIP:
When presenting an uncommon path, don’t go to far from the well trodden path. Why? Most people won’t know how to relate to it and won’t pay attention and engage with your uncommon path.
QUOTES TO ENCOURAGE YOU WALKING THE UNCOMMON PATH
TO GAIN ATTENTION AND BUILD YOUR BUSINESS:
“The highest reward for a person’s toil is not what
they get for it, but what they become by it.”
~ John Ruskin
“Do not go where the path may lead, go instead where
there is no path and leave a trail.”
~ Ralph Waldo Emerson
“The conventional view serves to protect us
from the painful job of thinking.”
~ John Kenneth Galbraith
Please feel free to comment on what you notice about common and uncommon paths.
THANKS FOR ALLOWING ME TO HELP YOU IMPROVE YOUR BUSINESS!
If you want to discuss this strategy or something you need assistance with,
please call Maggie (262) 716.7750 for YOUR No-cost Consultation.
p.s.: Please make note of what you are paying attention to and what you aren’t in your marketplace. Most likely, you may notice that you are engaged with things which are just a little different.