YOUR Business Strategy today is to stop for 5-10 minutes and ponder what YOUR Excellence may be and if you are maximizing it personally and/or professionally.
Why, and what the heck to I mean when I say “Your Excellence”? Let’s first address what is excellence, then YOUR Excellence, and finally how to leverage it in your marketplace.
My Grandparent’s Dictionary, The American Heritage Dictionary, always cuts to the point. It reveals: Excellent is: being of the highest or finest quality /exceptionally good or superb / surpassing superiority. (It also defines excel as: To be better than / surpass / or outdo. Excellence is defined as the state or quality of excelling or superiority.)
So how does it typically appear? Well, think of the best service you ever had in your life.
It does matter! Precisely for the reasons you gave above! My question is: Why wouldn’t you want to be know for superior service?
Playing the Excellence Game really means you need to always be giving your best – all the time! And if for some reason you don’t, apologize in a most excellent way. Hey, does anyone feel like “Bill and Ted’s Excellent Adventure” is lurking in here? … to coin their phrase, “Way” and Most Excellent” 🙂
I shared with you a while back that I was in a pretty good motorcycle crash. Prior to that I had accepted an invitations to speak at a Champions Circle ( a group of my potential Ideal Customers). When I spoke with the organizer of this gathering I shared that I was fine and would be able to keep my commitment because I was feeling so much better than I had just 3 weeks prior, when my accident initially occurred. But when I went, I wasn’t performing in a superior manner— the pain was intense and my mind was less than sharp!
So, what did I do to show up in an excellent way once I recovered enough and realized what had occurred? Well, I sent an apology to each attendee explaining what they had experienced and why. Additionally, I authentically apologized and to compensate, I offer each attendee to take me up on and excellent opportunity to personally work with me AND of course at no charge.
So what made this of highest quality? I took the time to not just apologize, but truly crafted an authentic apology (one person shared it was beautiful letter). What made it WAY excellent? The offer of inviting them to be with me – one on one to assist them with a brilliant breakthrough. The surpassing superiority was when the invitation invited them to do something which wouldn’t have occurred in a group setting. Cool, isn’t it? …Way 🙂 And, I’m really looking forward to sitting down with them and helping them have a couple brilliant breakthroughs! You see, because I play the Excellence Game, my service is always improving… I’m always asking “What else can I do or be to create a better ____ ?”
Which product or service can you amp up to master YOUR Excellence and what’s a way you can do it? Feel free to Leave a Reply & Comment so we can all help each other build Brilliant Businesses 🙂
If you or your business needs rescuing on this particular topic
or any other Business Strategies we have been discussing,
please reach out to Maggie (262) 716.7750 FYI: I’m in the Central Time Zone