July 10


A working job description for Small Business Owners

Small Business Coaching by Brilliant Breakthroughs, Inc.: Small Business Owners Job Description illustrated with a red stamp stating "You're hired"
Small Business Owners: YOUR Job Description is YOUR Guide to Performing Well

A working job description
for Small Business Owners

A good job description is hard to find. Small Business Owners usually don’t have one. Do you?

I was an executive recruiter for about 10 years and saw countless job descriptions. What did they have in common? Almost every job description was ineffective!

What is the purpose of a job description?

If created well, it’s a performance guide of expectations. However most job descriptions aren’t created well – at all!

Unfortunately 99% of job descriptions are rendered ineffective.

What’s worse? Everyone has their performance measured by these ineffective tools!

I personally believe businesses would blow their Business Performance Goals right out of the water if they created good working job descriptions!

What’s the job description solution?

Write a job description to guide performance.

You, as a Small Business Owner, need a tool to guide your activity. Yes, you!

Why? There is no one to tell you what to do – you are the captain of your ship. Are you performing like a captain or a ship mate who is wearing the captains hat?

If there is no one to guide you, where on earth are you going to take your ship?

The good news: your well defined job description of what you need to do to perform well will significantly support YOUR Business Success.

Small Business Owners Job Description Creation

When you develop job descriptions, you need to consider them as a guide. If you develop it as a guide, according to what must be accomplished, you will develop a great performance tool.

This is the ultimate performance guide for you.

CAUTION: This isn’t a To-Do List at all!

Instead, YOUR Oversimplified Job Description should be a list of 5-8 overarching activities you must do to assure YOUR Business Success. Additionally, include a percentage of time each overarching activity should take. Remember: it must equal no more than 100%.

The only 5 activities (Small Business Power Moves) a business needs to focus on are: Attract Customers, Engage Customers, Convert Customers, Service Customers, Attain Customer Referrals.

Everything you do for YOUR Business Success rolls up to one of the above activities. Yes, everything.

Small Business Owners could say they have a staff so that’s separate. OK, it could be and we don’t doubt it has its own expertise. People Management is a unique activity onto itself; yet, it occurs only because of the 5 activities above is scaling.

NOTE: All of those items on YOUR To-Do List support the 5 Small Business Power Moves. The lists is a breakdown of your tactics to support YOUR Business Performance.


Once you create YOUR Job Description, make sure you routinely assess your performance. This will help you see where you need to improve to assure your goals before it’s too late.

Yes, I just said do weekly performance reviews for yourself. Why? So you can adjust swiftly and get back on track instead of waiting too long!

99% of Small Business Owners won’t do this. Could this become YOUR Competitive Advantage? Yes! Consider your working job description as quality assurance for successful business.

Curious? Please comment on what you think takes up most of your time.


Brilliant Breakthrough, Inc. provides Small Business Coaching & Strategy
to Simplify Strategies & Align Actions
to Further YOUR Profitability, Peace, & Potential
Call Maggie (262) 716.7750 for YOUR No-cost Consultation

Blessings of Success to YOU ~
Maggie Mongan, Brilliant CEO & Strategist
Brilliant Breakthroughs, Inc.

Direct Dial: 262-716-7750

LinkedIn: MaggieMongan

p.s.: If you’re in the Milwaukee area on the last Friday of the month, join us at Wisconsin Business Owners Lunch and Learn. You’ll develop great relationships and grow your business.

Copyright: This article is copyrighted by Brilliant Breakthroughs, Inc. The internet is about sharing. Please share this post in its entirety with full attribution to www.BrilliantBreakthroughs.com. Thank you.


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