June 3


Business Strategy: 5 Steps to a Powerful Name


Do you carefully select identifiable names for your offerings?
Is  your title properly identifying  your role and accountability?
Are you struggling to find the right name for your business or department?

YOUR Business Strategy today is to evaluate if you have chosen appropriate names and/or titles within your organization for others to clearly understand your business, its offerings, and how you can serve them.

Over the past 2 weeks I revealed to you that I made a shift from being YOUR Business Rescue Coach to being YOUR Executive Mentor Coach. Why did I do that? Well, there has been something brewing in me for some time when people ask me “how” I do what I do. This really makes a great deal of sense since as I created the title Business Rescue Coach.

Remember how I share that we are transparent and over-simplify here? Well here we go!

What’s in a Name or Title?

Well, usually a name should reveal something about what you do, how you do it, or what a customer may gain by experiencing an offering. So far this makes sense doesn’t it? This is why it is so important to understand this as a business strategy: It helps people identify why they should be reaching out to you. This has been the over-simplified part.

Now for the transparency… let’s share me this time! For the past 2 years I have been creating a professional persona of Business Rescue Coach. Why? I help business professionals get out of the snag/s they are in and move into become a high performer or the business performing at optimum. Sorta sums up my concept of a Business Rescue …  and I am a Coach, more specifically a Certified Executive Mastermind Coach  and Rescue Coach.

So where’s my business strategy rub?

I’m more than a Coach, I work with more than just executives; yet, I believe everyone: Entrepreneur, Mangers, and Executives alike ought to become Brilliant CEOs © … so I really like the Executive part when I say that I am a Executive Mentor Coach.

Besides that, I use many different techniques and operate in different capacities  when I work with my clients. I have been blessed over the years to function as a entrepreneur as well as an executive. I have been blessed to be quite effective coaching, advising, counseling, mentoring, and guiding other’s through their Brilliant Breakthroughs (now my business name makes sense doesn’t it). Additionally, have been blessed enough to have several business degrees, coaching certifications, becoming an ordained minister, as well as 1 semester shy of graduating with my Masters in Psychology.

So, my dilemma is I offer much more to clients than a typical coach would! I assist my clients with what I call Transformational Coaching (I don’t offer any cookie-cutter programs) helping people breakthrough to their brilliance so they and the business can shine brilliantly. Just imagine, the more people you have in a business doing this, wow, it just has to perform better 🙂

So what happened two weeks ago with my business strategy?

When I changed my title from Business Rescue Coach (BRC) to Executive Mentor Coach (EMC) my business strategy had shifted and I didn’t catch it right away!!!!? So what really happened was actually a lot and nothing, simultaneously! I felt good because it expressed what I do, BUT others wouldn’t see it as such unless they were working with me. So it wasn’t the best title to publicize at all!

So I stopped with editing everything on my site and then I started receiving messages. One from a client who said, “I totally get why you say this, but you are alienating a very large sector of people you can really help …  but because they don’t see themselves as executives they won’t see you as their solution!” YIKES, she was right! I am grateful to her and my intuition to discontinue altering all my signatures everywhere, etc.

www.brilliantbreakthroughs.com  Business Strategy  Business Rescue Coach
Business Rescue Coach Maggie Mongan

RESOLUTION: I am going back to the beloved and well known, Business Rescue Coach you have all come to know and love 🙂  This just feels like it fits much better!

Thanks for allowing me to share my journey with naming and identifying yourself, your business, and your offerings (products and services). I know I’m not the only one going through such things… feel free to share in the comment section (upper right at the top of this post) of how you have been, or are, processing this business strategy – the more we share, the sooner everyone can have their Brilliant Breakthroughs 🙂
YOUR Brilliant Inquiry:

  1. What is it that you do (accounting services, artist, healer, etc.)?
  2. How do you perform your service or offer your product?
  3. Identify what your customer may gain by experiencing you and your offerings.
  4. Ask friends and respected professionals for feedback: do they precisely understand what it is that you are trying to express.
  5. Then try it on for a while and see if it fits. Don’t marry it yet, just see if it feels right to and for you. If not, go back to step 1 with the assistance of some other brilliant minds who are willing to help you with this breakthrough 🙂


It can be all different this year…
if you plan to deliver different results in 2013!

If you or your business needs rescuing on this particular topic
or any other Business Strategies we have been discussing,
please reach out to Maggie (262) 716.7750   FYI: I’m in the Central Time Zone

Blessings of Success to YOU ~
Brilliant Breakthroughs, Inc.


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  1. Glad to see you back as a Business Rescue Coach; especially mine!! You’ve been rescuing me for 2 years and my business is profiting as a result! Thank you!

    Blake Cahoon
    Illuminated Engagements Centre for Whole-Being

  2. Yes, I feel the Business Rescue Coach fits perfectly!

    On the subject of business names….. I would love to share this…. Usually when we start up a business we want to give it a cutesy pie name…especially women. I did this too. I once had a business called Monkeyshines. I made exercise and dance wear for adults and children. Everyone said what a cute name it was but it did not tell anyone what Monkeyshines was. In my next business I was determined to make it a better business name. I named it Superior Windshield Services. The word, Superior, connotates quality better than anyone elses. Windshield Services tell them what service we provided. It was not a cutesy pie name at all, but a much better business name.

    Just my two cents worth when naming a business!


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