June 5


Survival of the fittest doesn’t always win business

Survival Tool depicts tools for survival, not business.
Survival Tool of the fittest, but not necessarily Successful Business Owners

Survival of the fittest isn’t always winning
business today

“Survival of the fittest always wins.” This is a myth which needs to be debunked – especially in business. Survival shouldn’t even be a goal when we speak of business. Yet, new and old businesses are in survival mode.

What? Business Survival is the Norm?

Today I heard someone do a presentation on the commonly taught path a successful business should take. This path is actually one of survival in disguise. Yet, it is impractical for most to follow this sequence, if it is even applicable to them. Why? Each business is unique in its real-time needs. Businesses aren’t unique in the fact that businesses needs more income than expenses. This concept alone is one of survival. Businesses are unique in what they need to become stable and or grow. (I’ll write more about this in our next post on Monday.)

Back to business survival. Viktor Frankl, an Austrian psychiatrist who was a Nazi concentration camp survivor, stated, “It did not really matter what we expected of life, but rather what life expected of us.” Frankl was referencing how survivors of the concentration camps focused on their purpose – inner purpose, to overcome instead of victimized by the atrocities they endured. He shares how those who only focused on survival dwindled, as opposed to those who found an inner purpose to overcome their circumstances.

Business is nothing like surviving a concentration camp

Survival, and the accompanying struggle, of the Business Owner-Leader really should be eradicated. We should focus more on the agility required to serve our own businesses. The agility starts with owning what is the purpose of you staring your business? This is your personal reason why you wish to be an entrepreneur.

Brilliant Breakthroughs Big Question:

Why does your business exists? This is a question which should take time for you to explore and discover. It is an inquiry. The answer isn’t your vision. That’s a different inquiry. The purpose of why your business exists isn’t survival, it’s much more to you and your customers. Also, it’s non-sexy. Think more on the line of what’s purposeful to your customers.

Quotes to help you move beyond survival mentality:

“He who has a ‘why’ for which to live, can bear with almost any ‘how’.”
~Friedrick Nietzsche

“No man is free who is not master of his soul and controller of his spirit.”
~Thomas Crombie

“I don’t know how to fight. All I know is how to stay alive.”
~Alice Walker

“Your purpose in life is to find your purpose and give your whole heart and soul to it.”
~The Buddha

“The best things in life make you sweaty.”
(I can’t wait to share this one with folks and watch their expression!)
~Edgar Allan Poe

Please feel free to share in comments if you are still caught in survival or if you’ve broken your shackles and freed yourself to thrive…


Are you ready to get support to Improve YOUR Business’s
Performance, Vision, & Profits
or to
Simplify YOUR Strategies & Actions to Streamline YOUR Success?
Please call Maggie (262) 716.7750 for YOUR No-cost Consultation.

Blessings of Success to YOU ~
Maggie Mongan, Brilliant CEO & Founder
Brilliant Breakthroughs, Inc.

Direct Dial: 262-71
LinkedIn: Maggie Mongan

p. s. Survival of the fittest is a myth. Thrival of the agile and experimenters will always win… just read Viktor Frankl’s book, Man’s Search for Meaning.


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