Question: Who is your business’s target audience?
This shouldn’t be such a hard one to answer for business owners and leaders. Surprisingly, I find that most cannot answer this question-yikes! Here’s the bottom line for all of us: If we don’t know who we are serving then how can we be communicating to (1) let them know we exist, (2) we have the solution they are seeking, and (3) communicate with them in a manner which engages and entices them to your offerings? I don’t have a clue how anyone can do this without identifying their ideal customer for the questions I just posed in part one, as well as so many more…
Know Thy Customer
Again, we will over-simplify here. So let’s do it a little differently from all the other postings and jump into my discovery of these questions and then, of course, you would begin to dig into yours as well 🙂
Self-Discovery of The Business Rescue Coach re: YOUR Ideal Customer
1. When they expereince your services, what do your customers gain?
In my case, business owners and leaders experience nothing but positive results both professionally and personally!
(1) Productivity improvement: 45%+
(2) Profitability improvement: 28%+
(3) Revenue improvement: 34%+
(4) SMART Goals: 67% attainment
(5) Marketplace positioning improvement
(6) Growth improvement: 37%+
(7) Leadership/staff development improvement
(8) Customer Satisfaction improvement: 26%+
(1) Peace of mind that things are running right
(2) Enjoying the business
(3) Productivity soaring
(5) Less headaches and heartburn
(6) Less hours of work
(7) Sense of relief
(10) Focused Direction
And some how we do accomplish awesome results like this while learning new business strategies to assure the business’s success while having boatloads of fun! That’s right, having some fun while doing this serious work 🙂
Yes, I do know that much of this is the business stuff that folks don’t like thinking about or addressing; however, whether you realize it or not, these are the things that keep you up at night! I am blessed with the expertise of being able to help folks with these things without feeling like these are taking a business degree. All these things apply to each business; how they are approached and then blending the correct components of each business is where they differ. If you think you might want to have a conversation becuase you are having some challenges while building your successful business, my number is below-call me!
Self-Discovery Questions for YOU:
1. Now it’s your turn to take the time and do what I did with the above question!
If you or your business needs rescuing on this particular topic
or any other Business Strategies we have been discussing,
please reach out to Maggie (262) 716.7750 FYI: I’m in the Central Time Zone
Blessings of Success to YOU ~
The Business Rescue Coach, Maggie Mongan
Brilliant Breakthroughs, Inc.