*** WARNING ***
People tend to have a preference to either Blogs or Newsletters so this strategy could generate some heated comments. That’s OK, but what were are really doing here is helping the reader to discern which one is best for them. We will oversimplify as we always do and we won’t take sides here.
Just the facts… Which communication tool is best for YOU?
Well, it’s a funny thing, there is no “right answer”, except: “it depends”. I know this may appear to be the easy way out of the conversation, but it is true. We won’t be going into great depth here as an expert might. Oversimplification will suffice for most small to medium businesses. Your decision should depend on your inquiry of three things:
- Who is YOUR Ideal Customer? Do the like having reading something like a newspaper OR getting snippets on demand? Do they want to see pretty lay-outs OR more focused on content? Do they like being able to keep coming back to a place and dabble OR interested in getting info quickly as in snapshots? Are they tech savvy?
- What is the best way to communicate with YOUR Ideal Customer? Do they like being interactive OR just interested in what you have to say? Do they want the bare necessities OR interested in something more artistic? Do they know how to engage / interact via technology OR emailing information forward to others?
- How do you prefer to interact with YOUR Ideal Customer?* Do you like creating a newsletter for YOUR customers and having it go out once a month, week, or whenever OR are you in preference of having ongoing communications that are interactive with YOUR customers and potential customers?
*Unless there is something very specific which reveals that one communication tool is superior to the other – per YOUR Ideal Customer (see previous postings on Social Media and YOUR Ideal Customer Discovery), most businesses will choose the tool which they prefer to utilize. There is nothing wrong with this! It’s wonderful that we have so many options today.
Tip: I was at a Social Media lunch workshop and the presenter said something that I hadn’t heard before by other social media experts. Phil Gerbyshak stated, with no preference to one tool over another, “The key to social media is getting in conversation with folks – we are beyond the days of just broadcasting.” Ah, now that really is what it is about, isn’t it? Which way do you choose to be in conversation with YOUR Ideal Customer? It’s making me reconsider the dabbling of different tools that I have engage in for the past 6 months! Don’t worry, this blog is one thing that I know is staying around for a l-o-n-g time 🙂
YOUR TURN TO SHARE YOUR BUSINESS STRATEGIES:
1. What are your best tolls for YOUR Ideal Customers and why?
2. What’s your thoughts on this “tip” of / for conversation?
If you or your business needs rescuing on this particular topic
or any other Business Strategies we have been discussing,
please reach out to Maggie (262) 716.7750 FYI: I’m in the Central Time Zone
Blessings of Success to YOU ~
The Business Rescue Coach, Maggie Mongan
Brilliant Breakthroughs, Inc.