June 16


Business Rescue Coach’s Self-Discovery of Rebranding a Business

So here we are again, playing the re-branding game for Brilliant Breakthroughs and The Business Rescue Coach…

There is so much to do with developing a comprehensive and effective business strategy for this new roll-out yet, I know (from our last post) that doing it with excellence is critical! Afterall, this is going to be how I create my legacy… Ah, there it is: legacy. I was at a really sweet gathering of women the other night and I heard Roseann use the term legacy. I realize that when most people hear the word legacy they immediately go to the rich and famous concept. Well, I’m sure right about now you have figured out that I am not like most folks- so do you want to hear what I was thinking about when I heard that and how it relates to my re-branding and re-imagine process?

Oh, first let me share this: when people have asked me, “What are you up to?” I typically respond, “World domination, how about you?” I realize that what I was really trying to express what legacy. Now, I don’t know if I will drop world domination as a opener or not, but if I keep it I will follow up with introducing the legacy concept.

Legacy, to me, is a word which exemplifies excellence. Unfortunately, it is a rarity when this occurs simultaneously with rich and famous. I see legacy being about depth. There is a sturdiness to it. There is also a deep understanding that it is not a happenstance, nor developed by taking “the path of least resistance”. I find it to be timeless and impenetrable.

I am grateful that this word came to me right at the moment I am ready to take the next steps of re-branding me and my business. I am at the point where I will be creating copy to describe my new identity further so business owners and managers can connect to it/me and see the reason they need my solutions to help create a wildly successful and insanely profitable business.

So imagine how blessed I feel that I am going unplugged for 10 days (starting tomorrow). That’s right, taking some self-renewal time. I’m actually excited because I know that I always have my best and impactful brilliant breakthroughs when I have my head far away from business. My bonus is an assurance that these new ideas will create the clarity I am seeking.

Don’t worry, I’m not abandoning you at all! During this time, I have already scheduled some things for you to read while I’m out clearing my head and going into deep listening as to how to create my legacy 🙂 During my absence, please leave comments- I promise I will respond to each one upon my return.

Self-Discovery Clues

1. I am no longer seeking to build a thriving business. I am building a legacy.
2. With this new game, I have new thoughts and strategies to fulfill this new goal.

Questions for YOU:

1. Do you intend your business to be a hobby, a business, or a legacy? (There is not right or wrong answer here)
2. Are your actions aligned with your intention of/for your business?
3. What should you be doing to align your intentions and action to be realized in the manner you seek?

Blessings of Success to YOU~
The Business Rescue Coach, Maggie Mongan
Brilliant Breakthroughs, Inc.


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