Have you ever had an awkward moment when someone catches you off guard and says to you “What do you do?” … and you have a outwardly obvious brain-freeze (especially when your head is a million miles away from that particular topic)? Don’t worry- this happens! The real question is how do you prepare so you can avoid it in the future, or at least recover if it happens again?!?
I’m sure right about now you have figured I had this happen last week (and didn’t recover as gracefully as I had intended), nonetheless I was able to recover enough to keep the person in conversation with me. Remember: it’s always about the conversation!
“What do you do?” Preparation
First, I must admit I have played with this one waaaaaay too much. When I was a recruiter, I could say it in my sleep: “I partner with companies to explore what their true needs are and then help them find the best talent in the country to deliver what they need accomplished.” Yep, it’s pretty cut and dry and yet quite accurate. What I found is people either “got it” in an instant or they didn’t- at all.
Over the years I have notice the clever ways that business professionals have “taught” us how to present ourselves; and yet I find it still boils down to (1) What do you do?/How do you do that?, (2) Why do you do that?, and (3) What does someone gain by enrolling your services? So let’s address these throughout this week.
What do you do?
This question doesn’t require much fluff at all. If you were answering this as a teacher, the following is quite adequate: “I teach (___ grade) or (children with ___)”. My husband would answer, “I drive a semi-truck in the Midwest”. A printer , “I print forms and brochures for businesses”. You really don’t have to say more in your opening line because you would typically ask the other person the same question or they would naturally ask (a) “How do you do that?” or (b) “Why do you do that?”
Remember, make the above answer as simple as possible so it can roll of your tongue in an instant! And the great news is that it naturally rolls into the ” How do you do that?”. So, let’s think about an over-simplified answer that’s a tickler to intrigue them.
A teach might respond, “I see such significant differences because of how I work with the kids and engage their parents in their child’s education process.” (Doesn’t that just scream for them to be asked another question?) The whole concept is to get them asking more questions so you can share your story about what you do and why you are exceptional with your approach; thus, leading to exceptional results for your customers.
Business Rescue Coach’s Self-Discovery Strategy:
1. What I do: “I have a full-time job rescuing Business Owners/Leaders from their stagnant or unprofitable businesses.” (nothing to sexy about this so far because I am going to ask them what they do)
2. How I do this: “I teach and train Business Leaders new business strategies so they can effectively strategize for success. It appears to be a lost art doesn’t it?” (Notice the question to spark them to comment or ask another question?)
Questions for YOU:
1. What do you do?
2. How do you do this?
Now maximize your marketing exposure: Practice and share this with us in the comments section here 🙂
If you or your business needs rescuing on this particular topic
or any other Business Strategies we have been discussing,
please reach out to Maggie (262) 716.7750 FYI: I’m in the Central Time Zone
Blessings of Success to YOU ~
The Business Rescue Coach, Maggie Mongan
Brilliant Breakthroughs, Inc.