Question: Who is your business’s target audience?
This shouldn’t be such a hard one to answer for business owners and leaders. Surprisingly, I find that most cannot answer this question-yikes! Here’s the bottom line for all of us: If we don’t know who we are serving then how can we be communicating to (1) let them know we exist, (2) we have the solution they are seeking, and (3) communicate with them in a manner which engages and entices them to your offerings? I don’t have a clue how anyone can do this without identifying their ideal customer for the questions I just posed in part one, as well as so many more…
Know Thy Customer
Again, we will over-simplify here. So let’s do it a little differently from all the other postings and jump into my discovery of these questions and then, of course, you would begin to dig into yours as well 🙂
Self-Discovery of The Business Rescue Coach re: YOUR Ideal Customer
1. How much time to anticipate they would commit to your solution?
In my case, my ideal client own, leads, or manages the business and has minimal time to commit to changes; yet, they will continue to always be putting out fires if they don’t become proactive. Thus, approximately one hour a week or 3 hours a month is about all they are willing to commit to a new solution. If they can commit to more time they will have many more desired results sooner.
2. When do they most seek your solution?
In my case, my ideal client is aware of their turbulence typically after the end of each quarter, when a critical team member leaves, when a new process/project is implemented and the desired outcome is not being realized, and the fiscal year closes or has just closed.
3. Why do they most seek you solution?
In my case, my ideal client is (a) tired of seeing less than favorable numbers being achieved, (b) when the goals are not met, (c) everyone is struggling, (d) morale is low, (e) burn-out is evident, (f) customers are complaining, (g) losing marketplace positioning, (h) in uncharted territory for a new project, (i) seeking greater profitability, and/or (j) want to enjoy their business more.
Self-Discovery Questions for YOU:
1. Now it’s your turn to take the time and do what I did with each one of the above questions!
If you or your business needs rescuing on this particular topic
or any other Business Strategies we have been discussing,
please reach out to Maggie (262) 716.7750 FYI: I’m in the Central Time Zone
Blessings of Success to YOU ~
The Business Rescue Coach, Maggie Mongan
Brilliant Breakthroughs, Inc.