Hello Business Owners & Managers!
If you or your business needs rescuing or want to learn more about business strategies in a fun, practical and tactical manner than you found a great spot to subscribe. I strongly encourage everyone to engage in the conversation so we can all learn together 🙂
Have you ever had an experience like this?
“Hey, wait a minute… how I started this project and what it has really transformed into are two very different things!” Well I had this happen with my business’s identity (and my professional specialization identity as well) and it was really earth-shattering for me.
Picture this, Waukesha Wisconsin, April 2011… I feel like Sophia from the Golden Girls sitcom 🙂 About 2 months ago I was sitting with a wonderful and well connected gent that I had met during an awesome networking event. While we were sharing with each other what we do (so we could give each other trusted and appropriate referrals -this is very important to me when networking), I realized that I was at a loss of words when it was my turn to share. That’s right, someone that I am interfacing with for the first time and I had a Business Identity crisis right in front of him and, unfortunately, there was no hiding it-yikes!
If you just imagine yourself here for a moment… someone asking you, “So, what you do?” and out of your mouth falls words that are utterly empty and meaningless to you. So disconnected that you stop for a moment and say, “Gee, I knew I was finding a new way to express what I do, but I didn’t realize that I am so deeply into an identity crisis…” At that particular moment all my senses were heightened. This was phenomenally surreal for me because I help clients develop their Purpose, Vision, & Mission Statements and I could not PRECISELY express what my business and my specialty had become throughout the past decade of doing this type of work. “I just wanted to crawl under a rug and die” is truthful AND an understatement for how I felt.
Completely astonished, I shared with this compassionate gent that I would have to get back to him. (Keith, I’m ready for our chat to continue now!) The funny thing about all of this is that my offerings and expertise with my clients is no different than it was 2, 3, or even 20 months ago- just how I express it. My business needed a facelift and quick. Remember how I said this is one of the services I provide for clients? Well, it was time to apply them to myself! So I tried to do the stuff we are all told to do and wasn’t even an inch closer to landing my new business’s image.
Then, in a moment of brilliance, I remembered that I wrote a chapter in my soon to be published book about this very topic! Nothing like having to eat your own words… so I took on the challenge to see if my book provided useful guidance to accomplish this task. Yep, that’s right, I followed my own strategy on how to do this. Curious about the outcome?
Get ready, I’m sharing this for the second time now: I am The Business Rescue Coach, Maggie Mongan, CEO and Business Strategist. Whether your business is at “Stop, Drop, & Roll” or “Stop, Look, & Listen” I’ll help you become YOUR business’s Brilliant Strategist so you can build strategies to support your visions and profitability plan.
It’s pretty cool that I know I’ll be tweaking this over time… but that’s the gist of it folks! So I thought I would dedicate this blog to my journey of sharing my practical and tactical application of the Business Strategies from my upcoming book and invite you to share the successes and challenges of your applications as well.
Want to hear something really laughable? In the middle of all this I also realized I was at “Stop, Drop, & Roll” with my social media efforts and have decided to throw my hat in the game on that too! So over time you will see things like my website: BrilliantBreakthroughs.com and other social media activities and my offerings morph- all this is hot off the presses so keep checking in and watch the work-in-progress 🙂 FYI: I will be blogging three times a week with shorter postings.
Question for you: Is your Purpose and Mission Statement precise? If so, please share and gain some extra visibility. If not, share your challenges and let’s see what we can all learn together.
Blessings of Success to You~ The Business Rescue Coach, Maggie Mongan, Brilliant Breakthroughs