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Business to Business sales is more complex than ever. Small businesses that understand who their ideal customer is and focus their energy on only those customers will increase their average sale size, decrease the length of their sales cycle, and increase their pipeline close rate. Translation: they increase revenue. Using proven processes and methods, along with 40 years’ experience in business development, Bay Ridge Consulting Group helps small businesses improve their sales effectiveness and efficiency so they can find, close, serve, retain, and expand their ideal customers. We help your sales team become sales superstars.

Fresh Perspectives on Profitability, People, Productivity, and Finding Peace in YOUR Business.

Bike riding and Business to Business sales. They don’t seem to have much in common. Or, do they? To the casual observer, both look like solitary activities. Cyclists generate all their own power and do it all themselves, right? The same with sellers.