Allow me to introduce:
Learn from Tamara Burkett, as she explains how a CRM helps you show up powerfully in your relationships to improve YOUR Business’s Performance. If you get this right, you look like a rock star because you’ll never drop the ball on any project or anyone!
Today’s blogging guest, is Customer Loyalty Architect, Tamara Burkett, who is one the members of the Brilliant Breakthroughs for the Small Business Owner #1 Bestselling Book Series Author Team. On November 13, 2019 a group of 8 Brilliant Practicing ExpertsTM lead by Maggie Mongan, will be releasing their book to coincide with National Entrepreneurs Month. It is written specifically for Small Business Owners, by Small Business Owners, to help you learn how to win BIG at small business in the 21st century!
Want to learn more about how to get your hands on the book: Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, and Finding Peace in Your Business, AND our app for the book to get direct access to our authors, AND our podcast? When you go to: BrilliantBizBook.com you’ll get 100 Tips for Small Business Owners Success Report to start working into your business until the book comes out!
To give you a glimpse of a couple different chapters, I invited our co-authors to write a short guest blog to learn about why their chapter topic is important to YOUR Business Success.
I’d like to introduce you to Tamara Burkett
In Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, and Finding Peace in Your Business – Vol 3, Business Author Tamara Burkett shares her wisdom by introducing “Cracking the Code: How to Harness the Power of CRM”. Tamara’s research for this chapter truly exposes what a CRM (Customer Relationship Management System) is, how to select the best one for you and why they add enormous value to your business development activities.
Tamara also provides a warning or two to assure you are selecting an appropriate CRM for your business’s performance to excel.
The following is what Tamara Burkett wants to share with you:
Seeing the Big Picture: What CRM Can and Should do
Whether you network online and/or attend live events, one thing is certain, to grow your business you must talk to a lot of people. Keeping track of who you meet, and particular conversation details is difficult to do by memory or spreadsheets alone. Perhaps you use a variety of tools to manage your relationships but maintaining multiple tools becomes a nuisance to manage. Sooner or later, you’ll need to simplify your tools to stay sane and that’s where Customer Relationship Management Systems (CRMs) play a starring role in growing your business.
There’s a 90% chance you’ve heard of CRM, are in the midst of your CRM search, or own an over-priced system you sparsely use. No matter where you are in your CRM stage, one fact is clear, few small business owners know how to use a CRM or are aware of its full capabilities.
The lack of CRM awareness and its reasons run rampant in the small business world. Regardless of why, I firmly believe having the full vision and basic understanding of these amazing systems can catapult your business to new heights.
I’ve Cracked the CRM Code for You!
In Brilliant Breakthroughs for the Small Business Owner – Vol 3, I share the various ways CRMs can support your business from a distinctive lens, one that supports the art and science of relationship building.
CRM is more than just a sales and marketing tracking system. This narrow view only gives you a glimpse of what CRMs can do for your business. Although customer acquisition is an important element in business growth, using CRM solely for transactional intentions ignores the full power of its innovation. By focusing on the how of gaining new customers, business owners and marketers overlook what CRMs do best; build long-term relationships.
When we begin to explore how to build long-term relationships using CRM, the conversation shifts from science and technical aspects of profit to the art and human experience of our business. The science creates efficiency and savings, while the art generates innovation and predictable revenue. When the art and science of relationship-building kiss, profitability is born. CRM accelerates this process as it can be used throughout the full customer journey. From follow-ups on onboarding, to referral programs, you can literally design a frictionless customer experience using the right CRM.
I want to stress the importance of having an appropriate system because it’s key to making CRM work for you. There’s no such thing as a one size fits all system. So asking your peers for their opinions to fast track your search won’t suffice as they may have different needs than you.
All too often, small business owners buy a system with all the bells and whistles. But investing in a robust CRM doesn’t guarantee ROI or increased productivity. Having more features won’t necessarily make your business efficient. On the contrary, a robust system can create more distractions. Furthermore, not having the right tools to run your business will drastically slow you down and cripple your cashflow.
Finding the appropriate CRM is about you and determining what you want a system to do for you. The right CRM makes conducting business easier and enjoyable. If your system doesn’t do that for you, chances are, it’s not the right one. ~Tamara
SMALL BUSINESS SUCCESS NOTE:
Want to purchase the #1 Amazon Small Business Bestselling Book: Brilliant Breakthroughs for the Small Business Owner – Vol. 3? Click here: BrilliantBizBook.com. Then sign up to get your 100 Free Tips and we’ll email them to you AND another email to let you know how to get your book for only 99 cents on November 13, 2019. Thank you readers for helping us become a #1 Amazon Bestselling Small Business Book Series!
THANKS FOR ALLOWING US TO HELP YOU IMPROVE YOUR BUSINESS!
Brilliant Breakthroughs, Inc. helps Small Business Owners
Simplify Strategies & Align Actions
to further Profitability, Peace, & Potential
Call Maggie (262) 716.7750 for YOUR No-cost Consultation
Blessings of Success to YOU ~
Maggie Mongan, Brilliant CEO & Strategist
Brilliant Breakthroughs, Inc.
Direct Dial: 262-716-7750
p.s.: Productivity tools to support strong relationship-building will accelerate your business’s success rate! This is a power strategy to strengthen your visibility and make better business decisions in real-time. Don’t minimize the power of this to support YOUR Business Success!
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