David Wallace


Business to Business sales is more complex than ever. Small businesses that understand who their ideal customer is and focus their energy on only those customers will increase their average sale size, decrease the length of their sales cycle, and increase their pipeline close rate. Translation: they increase revenue. Using proven processes and methods, along with 40 years' experience in business development, Bay Ridge Consulting Group helps small businesses improve their sales effectiveness and efficiency so they can find, close, serve, retain, and expand their ideal customers. We help your sales team become sales superstars.

Brilliant Breakthroughs for The Small Business Owner:
Fresh Perspectives on Profitability, People, Productivity, and Finding Peace in YOUR Business

Small Business Owners deserve better than what the marketplace is delivering to help them succeed. The 21st century requires Small Business Owners to show up differently to win at business. In this life-altering business book, you will learn fresh perspectives on Profitability, People, Productivity, and Peace to dramatically simplify and boost your business performance in one swoop.

As successful Business Owners and Practicing Experts, our authors understand the power of blending best practices and unconventional techniques to grow a business. We’re sharing our winning formulas to help you determine which activities truly drive profit, how to develop and nurture people as your greatest asset, discover new approaches to become more effective and efficient, and build a peacefully performing business so you can step into your potential.

Small Business Owners no longer need to let their business success be determined by chance. A new way of conducting business is here.


Sales Suck in Solitude

Cycling and Business to Business sales. They don't seem to have much in common. Or, do they? To the casual observer, both look like solitary activities. Cyclists generate all their own power and do it all themselves, right? The same with sellers. They have to learn their products and/or services, prospect for customers, make cold calls, meet with clients, create proposals, on and on. In his chapter, David Wallace shares a personal cycling story and draws parallels to selling, demonstrating that sometimes appearances can be deceiving. Cycling, and selling, as it turns out, are far from individual activities.

David Wallace has over 40 years experience in all aspects of business development, from being an individual contributor to leading a team. He's also a student of sales. He understands sales is not about how much he knows about his products and services, it's about helping his clients solve their problems and achieve their goals. A proud graduate of the University of Notre Dame, David has been married for over 35 years, has two children, one grandchild, and an English Setter. He is an avid bike rider and current heads up Ride MKE, a cycling club with more than 300 members.

Bay Ridge Consulting Group, LLC 53217

Whitefish Bay  WI 

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