The Leadership and Business Coach asks about YOUR New Beginnings:
Do you create fresh content for your customers?
Are you always seeking ways to appear alluring
to your customers?
New Beginnings as a Business Strategy seems to be pushed aside, often times with logic as we strive to build high performing business. I don’t know why – it just is. I have a questions for you, “When was the last time you got excited when spring emerged, or summer began, what about football season starting, or even the big holiday kick-off?” I imagine your answer was often! It’s all about new beginnings- something fresh. Most people like experiencing this freshness and being allured by something new, right? Then why not give it to them?
New beginnings or face-lifts on older offerings provide you an opportunity to share with your customers that you are cutting edge and understand the need to keep their mouths salivating for whatever it is you sell. It’s rather interesting that the research reveals that if you have loyal customers, and you dangle something new and shiny in from of them which will provide them some value… the money is yours! This is just so simple and cool 🙂
New Beginnings Business Strategy Action Item for YOU:
- Review your top producers, how long has it been since it had a fresh look? Consider giving them a face-lift!
- What high profit margin product or service do you sell, but it isn’t moving like it should? Consider giving it a face-lift!
Coach’s Tip: Don’t make this business strategy complicated or time consuming, just fresh enough to have everyone do a double-take 🙂