November 11

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Allow me to introduce Keith Klein

Customers, Goals, Improve Sales, Leadership & Management, Marketing Ideas
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Allow me to introduce:
Keith Klein

Learn from Keith Klein as he explains how you should be thinking about the power behind your website and what it should do for your business. His approach is a fresh perspective to improve YOUR Business’s Performance. 

Today’s blogging guest, is Sales Expert and Website Master, Keith Klein, who is one the members of the Brilliant Breakthroughs for the Small Business Owner #1 Bestselling Book Series Author Team. On November 13, 2019 a group of 8 Brilliant Practicing ExpertsTM  lead by Maggie Mongan, will be releasing their book to coincide with National Entrepreneurs Month. It is written specifically for Small Business Owners, by Small Business Owners, to help you learn how to win BIG at small business in the 21st century!

Want to learn more about how to get your hands on the book: Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, and Finding Peace in Your Business,  AND our app for the book to get direct access to our authors, AND our podcast? When you go to: BrilliantBizBook.com you’ll get 100 Tips for Small Business Owners Success Report to start working into your business until the book comes out! 

To give you a glimpse of a couple different chapters, I invited our co-authors to write a short guest blog to learn about why their chapter topic is important to YOUR Business Success. Keith Klein, who is a tenured website master, speaks about your website in a way to immediately move you into strategizing new possibilities for your site and revenue. These fresh perspectives will support your website becoming a highly valuable second salesperson. Do yourself a favor and forget everything you think you know about the functionality of websites and start with these insights.

I’d like to introduce you to
Keith Klein

Keith Klein Headshot
What happens when you combine a sales and website expert? This exceptional guidance from Keith Klein!

In Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, and Finding Peace in Your Business – Vol  3, Business Author Keith Klein shares his wisdom by introducing “Your Second Salesperson”. Keith’s tenure with websites is rare. In the book, he provides insights and guidance to help you pivot what your website is doing to gain revenue. Keith isn’t theory, I’m a client of his and every year he asks me the question he shares below about my business’s annual plan and what need to be created on my site to support my business’s goals. Allow this short article to begin the process to boost your business’s profitability.

The following is what Keith Klein wants to share with you:

Your website should be a living document, a reflection of your business.  
 
One of the worst approaches I see for websites is the “poor catalog” approach.  Like the old days of print catalogs, many companies would “print it and forget it.” After printing a thousand or ten thousand copies of their product catalog or capabilities brochure, and mailing a few hundred, the remainder sat in a back room without a real plan for distribution. In my opinion, the distribution should be planned before the print run.
 
Websites are similar. An annual plan to get the most you can from your website – and to enable your prospects and customers to get the most they can from your online marketing – makes sense.  

Don’t let this happen to your website:

Too often I see a narrow focus on a single issue or feature, or at most a couple of facets, of a website. I view websites as living documents.  There’s always a feature or two for focus. Your website should be broad and deep; you should be able to navigate your site like you’re on a mighty river, with plenty of ports of call.
 
If the emphasis is simply on the look of your site, it may lack substance.
 
If the emphasis is on substance, but not search engine optimization, your site may not be found.  
 
If your site looks good, has substance and can be found, but it is never updated…why would anyone come back?

This is a website’s goal:

If your web presence is a healthy, living document, ALL the facets will shine…at least, none of your facets will show serious neglect.  
 
I’ll give you an example: https://www.CrownOfCompassion.ORG

 

 (“Crown”).  Crown is a ministry for downsized workers. We’ve worked with Crown on their web presence for about eight years now. Their aggregate number of unique visitors per month, in total, is approaching a grand total of four or five-hundred thousand unique visitors. 

Crown did a fresh redesign just five years or so after an initial design. They made a modest, but significant investment in a suite of tools to enhance what they do online. They’ve added content – daily – for years. They optimize each post. They engage with visitors on the site and in social media. They answer emails, and offer subscriptions to their posts. They use great images. They’re working with us now to establish an Amazon affiliate program which should produce a modest revenue stream. “They” is one person, Dave Henning, who has a full-time day job! Yet his site is easily among the top two million sites in the world, in terms of the traffic Crown gets!

Be the Skipper of your website and navigate well:

I’ve taken more than a few houseboat trips on the Mississippi River. There are always interesting beaches, towns and cities along the shore, and it is a great experience just being on the river. Be a great Skipper, and show your visitors a beautiful, broad, deep, easy-to-find and navigate, river of information about you. ~Keith
 

SMALL BUSINESS SUCCESS NOTE: 

Want to purchase Volume 3 of our #1 Amazon Small Business Bestselling Book: Brilliant Breakthroughs for the Small Business Owner? Click here: BrilliantBizBook.com. Then sign-up to get your 100 Free Tips and we’ll email them to you AND another email to let you know how to get your book for only 99 cents on November 13, 2019. Thank you readers for helping us become a #1 Amazon Bestselling Small Business Book Series once again!

THANKS FOR ALLOWING US TO HELP YOU IMPROVE YOUR BUSINESS!

Brilliant Breakthroughs, Inc. helps Small Business Owners 
Simplify Strategies & Align Actions
to further Profitability, Peace, & Potential
Call Maggie (262) 716.7750 for YOUR No-cost Consultation

Blessings of Success to YOU ~
Maggie Mongan, Brilliant CEO & Strategist
Brilliant Breakthroughs, Inc.
Direct Dial: 262-716-7750
LinkedIn: MaggieMongan

p.s.: When your website is generating revenue your business’s success rate will grow accelerate exponentially!

Copyright owned by Brilliant Breakthroughs, Inc. The internet is about sharing. Please share this post in its entirety with full attribution to www.BrilliantBreakthroughs.com. Thank you. 

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achieving goals, Best Business Strategies, customer service, Effective Communication, improve profit, Improve Sales, leadership, Marketing Opportunities, Planning, website

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