The Business Rescue Coach asks you:
Are your marketing messages reflecting your business appropriately and effectively?
During this Business Strategy Session let’s ponder what’s happening with your marketing machine. Now that the dust has settled from all the Super Bowl commercial buzz, it’s probably a little easier to reflect of some good and not so good maketing. Let’s waste no time and get to work!
3 Fundamental Marketing Keys
Tip 1: Your business name and/or product needs to be predominant through your advertising and/or marketing efforts.
Wisdom: This assists your potential customers in identifying you as a solution provider to meet their need.
Question: Are you and your signature products identifiable in your marketing efforts?
Tip 2: Consistency in all your efforts.
Wisdom: Too often businesses get far too creative and don’t keep their lingo, images, and/or lay-out formats consistent.
Question: Are you all over the place or consistent? What can you do make your customer feel you aren’t the “jack of all trades” and you do actually offer a particular expertise that they simply cannot live without?
Tip 3: Make it easy for your people to engage as a customer.
Wisdom: When social media came along, they really perfected this. Social media experts share that the fewer clicks a customer has to make the better.
Question: Is your “becoming a customer” or “purchasing” process complicated or worse yet, elusive?
Over the next couple of months you are going to see this blog and my website become much more customer friendly… stay tuned!!!! Are you going to be revamping your site? If so, send a shout out with a sentence of two regarding what you offer and your site address so we can see you evolve too 🙂 Hey, did you catch that?!?!?! Did anyone notice that this was an invitation to my followers for additional marketing exposure – all at no cost 🙂
If you or your business needs rescuing on this particular topic
or any other Business Strategies we have been discussing,
please reach out to Maggie (262) 716.7750 FYI: I’m in the Central Time Zone
Blessings of Success to YOU ~
The Business Rescue Coach, Maggie Mongan
Brilliant Breakthroughs, Inc.